One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads.
There are two types: Sponsored Products and Product Display Ads.
All in Marketing
One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads.
There are two types: Sponsored Products and Product Display Ads.
I spent $2400 on Google Ads for my June release - and you won't believe the results.....
I've got my Mega Millions ticket in hand, fingers and toes crossed, and am firmly convinced my lucky six numbers will hit it big and deliver me a $375M payday. As soon as I deposit my lotto check, I’ll be vomiting cash at my novels in glorious fashion.
Here's what I'd do if money was no object:
If you've missed me screaming at the top of my lungs about how important your newsletter is, let me shout it at you one more time: IT'S HUGE! But... it's sometimes hard to convince readers to share their coveted email address. So... what then?
You need to put your best foot forward with every post, EVERY TIME. Each social media post is an advertisement for your books, and needs to be approached in a consistent and professional way. Here are three free tools that can help amp up your social media game:
Facebook Ads. The two words that haunt our author marketing nightmares and can either increase sales or drain your bank account. Few authors have mastered the art of Facebook Ads, and I wanted to bring an expert in to share some tips on this elusive, but effective, marketing tool.
You've got thirty minutes, right? Sure you do. We all do. Skip that sitcom and devote thirty minutes this week to your backlist. This is what you'll be doing...
Hello? Hello? Is anybody out there who leaves reviews anymore???
Finding reviewers for your book can feel a lot like combing the beach for your sunglasses...you may get lucky, but just as likely won't. But don't despair. There's an awesome service, designed just for you--and it's a lot cheaper than you think.
Second only to the cover, your book's blurb (description) is one of the biggest factors in your sales. This video shares WHY your blurb is so important and HOW to easily create an awesome blurb.
Author ... what? Yes. The elusive author brand, something that often gets forgotten in the confusion of releases, sales, promotions, and marketing. I wanted to be sure and share this important piece of the author puzzle and invited Rebel Farris to ATI, and asked her to breakdown branding for us.
I needed to revive an old book, and I chose one of the riskiest ways to do it: giving it away.
I planned a campaign, paid for advertising, and gave away over 40,000 copies of my novel in five days. How did it work out for me? Let's find out.
Releasing a book isn't an easy task. And if you are a new author, putting all of the pieces in place can be confusing and overwhelming. I borrowed a video from my How to Market Your Book course, one that breaks down your release timeline, and everything you need to do.
It happens. You're celebrating your latest release. Or checking in on your book babies. And there, popping out at you, is the worst thing to happen to your day.
The one-star review.
I've never met one that didn't elicit some sort of emotional response in me.
Twitter is often ignored by authors, but it can be one of the best places to promote your books! Here are a few tips for conquering this massive social network:
Ever heard of the Amazon Adult Filter? It's when Amazon hides your book into the tiniest corner of their site. If someone searches for your book, it won't even show up.
