Hey there, I’m Alessandra!

It’s great to meet a fellow author! I write romance and suspense novels, but also teach online courses for authors. Welcome to the site, and enjoy the free resources below. If you’re wanting an immediate and full dive into ebook marketing, check out A Fearless Way to Sell More Novels. For more advanced marketers, I encourage you to join us at Inkers Con in Dallas!

Happy Writing! Alessandra Torre

 

Some videos to get you started…

 

WATCH - an unlocked video from my marketing course!

Marketing your novel should be a process that begins as early as possible - including while you are writing it! This video will show you a timeline of marketing tasks at every stage in your book’s life. If you don’t understand all of the terms and concepts I discuss in this novel, you may want to check out my marketing course.

 

WATCH - 5 Instagram Hacks for Authors - plus a downloadable cheat sheet!

Self-publishing a novel is an awesome (but sometimes confusing) process. This video will break down everything you need to know about vendors, payments, and the rights to your novel.

 
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Draft2Digital acquires Smashwords
Draft2Digital acquires Smashwords

The biggest news in indie publishing for 2022 so far? Book distributor Draft2Digital has acquired rival Smashwords, in a deal that will affect 250,000 authors and the aggregation of almost 900,000 titles.

The differences between Goodreads friends and followers
The differences between Goodreads friends and followers

As an author, you might scratch your head when it comes to friends versus followers on Goodreads. What is the difference? Which should you encourage your readers to do? Here’s a breakdown of the differences between friends and followers on Goodreads.

Growing comfortable with a sales mentality
Growing comfortable with a sales mentality

Authors often struggle with the sales portion of our business. In order to grow comfortable with making mini-sales pitches to readers, you must first change your mentality about selling.

How to promote your book without being salesy
How to promote your book without being salesy

Promoting your book doesn’t have to be cheesy, pushy, or blatant. There are lots of ways to share your novel with readers in natural and interesting ways. Here’s a list of ideas.

What readers need to click the Buy button
What readers need to click the Buy button

One of the biggest mistakes that I see authors make is when they post about their book and leave out the four important pieces of information that every reader needs to know. I call these the Crucial Elements of every blog post.

Writing a Blurb with Mal Cooper
Writing a Blurb with Mal Cooper

As I love to shout from every rooftop I can find - your book’s blurb is SO important when it comes to sales. After all, it’s your elevator pitch to readers, and the best way to sell readers on your plot, characters, and story.

Best Website Builders for Authors
Best Website Builders for Authors

Your author website is the cornerstone of your brand and should highlight your books, yourself, and your newsletter signup. If you don’t have a website yet - don’t worry! There are several easy website builders that will allow a complete novice to build a site in just a few hours.

The TikTok effect on books
The TikTok effect on books

Books rarely go viral anymore. In today’s market, hitting a bestseller list is almost impossible without a massive ad budget or a loyal and established audience. The recent exceptions to this rule have all had one trigger in common: TikTok.

Author Blurbs: Do They Matter?
Author Blurbs: Do They Matter?

An author review quote is often perceived as the holy grail of cover candy - second in line to a bestseller label or that coveted Oprah or Reese book club seal. But do author blurbs really matter? And how would you go about getting one?

Diving into Deep POV
Diving into Deep POV

I’d written over 20 novels before I was introduced to the concept of Deep POV. As it turned out, I had been writing in deep point of view and hadn’t realized it. So what is deep point of view and how should it be executed?